THE FIND BOUTIQUE
Case Study
The Find Boutique x Black Friday Campaign
As an independent fashion boutique offering a range of styles to shoppers looking for fashionable, affordable clothes, The Find Boutique encourages women to embrace their personal style – no matter how eclectic.
Every week, there’s something new on-site that has been personally sourced by the founder for her dedicated shoppers.
THE GOAL:
To increase the overall success of the brand and upscale their site’s day-to-day traffic, we have helped The Find Boutique increase their ads conversion rate.
With weekly new drops, doing so required a fast paced ad strategy that enabled us to showcase new ranges of seasonally relevant products as weeks passed to keep potential customers engaged.
After testing several creative formats, we developed a successful approach of running Traffic ads to increase brand reach and discoverability, and then used retargeting to convert warm audiences to purchasers. The most recent campaign delivered a 5x ROAS, and we extended the same strategy to the brand’s 2021 Black Friday campaign.
THE RESULTS:
A one-off, time-limited campaign highlighting The Find’s Black Friday promotion was implemented, achieving an ROAS of 6.47.
