ECONE JEWELLERY
EC One is an independent, London-based jeweller with a focus on ethical, sustainable and handmade messaging. Being certified as a B Corp business for more than 3 years in a row, they take their responsibility to our planet and each person living on it as seriously as they take their exquisite, sometimes one-of-a-kind designs.
THE GOAL:
The brand wanted to run a campaign in the lead up to Christmas 2021 that promoted their ethical stance. Not by entering into the Black Friday, quick sales approach themselves, but by offering a discount across the month of November instead.
We drafted a strategy that enabled us to run ads to a combination of cold and warm audiences, testing different imagery and creative formats to assess which pairing would perform best in the allocated period of time.
THE RESULTS:
We went above and beyond our shared goal of increasing EC One’s ROAS and achieved the following
ROAS 9.21
IMPRESSIONS 85.7K
CTR 3.89%
