EC One is an independent, London-based jeweller with a focus on ethical, sustainable and handmade messaging. Being certified as a B Corp business for more than 3 years in a row, they take their responsibility to our planet and each person living on it as seriously as they take their exquisite, sometimes one-of-a-kind designs.
The brand wanted to run a campaign in the lead up to Christmas 2021 that promoted their ethical stance. Not by entering into the Black Friday, quick sales approach themselves, but by offering a discount across the month of November instead.
We drafted a strategy that enabled us to run ads to a combination of cold and warm audiences, testing different imagery and creative formats to assess which pairing would perform best in the allocated period of time.
We went above and beyond our shared goal of increasing EC One’s ROAS and achieved the following